Selection FAM trip · For agencies and tour operators

Panama FAM Trip · Global Hemisphere

20 to 24 November 2026

Twelve rooms · Two golf resorts · One route from the city to the Pacific

What you bring back from Panama isn't another brochure

Five days to find out whether Panama fits your portfolio, which client it fits, and with which product.

You travel the full route and come home with direct contacts, answers for your clients, and a base to build your first proposals on.

Present my application
The Santa Maria Hotel & Golf Resort, Panama City The Buenaventura Golf & Beach Resort, Autograph Collection

Why this trip exists

Clients trust a recommendation that comes with answers

A destination can look convincing in a brochure and still fall apart on the ground.

The questions that decide a sale are the specific ones.

Five days on the same route your client would travel answer all of them.

Before you apply

Does this trip fit your business?

There are twelve rooms. They are not allocated in order of arrival, but on fit: the destination, your client base, and what you can realistically do with Panama afterwards.

  • You already work with golf, luxury, tailor made or long haul clients.
  • You have clients Panama could genuinely suit.
  • You are involved in product, contracting, sales or communication.
  • You can attend the full programme, start to finish.
  • You have a concrete commercial action in mind for afterwards.

Size is not a criterion. A small specialist with the right clients is worth more here than a large agency with no real intention.

What decides it is how well you know your client, how involved you are in product or sales, and whether you plan to work Panama once you are home.

The argument you take home

Your client will ask why Panama and not somewhere else

Six answers that hold up. Panama is not here to replace anything you already sell: it widens the window and opens a second reason to call the same client.

01

Your selling window is the northern winter

The dry season runs December to April and Panama calls it summer. It lands exactly when your clients want out of the cold, with temperatures in the low thirties and the courses at their best.

02

Two Nicklaus courses, a hundred minutes apart

Santa Maria in the city, Buenaventura on the Pacific. Two Nicklaus designs in the same week, joined by road. No internal flight, no day lost in an airport.

03

The client pays in dollars

Panama runs on the US dollar. No conversion, no currency clause in your quote, no surprise on the card statement when the group gets home.

04

Everything connects through Panama

Tocumen is the Hub of the Americas. Direct from Madrid, one stop from almost anywhere on the continent, and straightforward to pair with a second destination.

05

The canal explains the rest

It is why the country runs on dollars, why the airlines all meet here, and why four and a half million people have a skyline like Miami's. Your group sees it from a VIP position.

06

The week does not end at the eighteenth

A UNESCO old town, a Pacific beach and a capital city inside one itinerary. That is what makes Panama sellable to couples, not only to fourballs.

Beyond the fairways

In 1671 a pirate burned this city down. Two years later it opened again, eight kilometres west.

Henry Morgan left nothing of the original Panama standing. The Spanish rebuilt on a rocky peninsula that was easier to defend, and gave it the same name.

That second city is Casco Viejo. UNESCO World Heritage since 1997, and the reason the evenings on this trip do not happen in a hotel lobby.

Cobbled streets, a cathedral, rooftop bars. And straight across the bay, forty floors of glass.

Two Panamas in the same photograph. That is the picture that travels home from this trip, not the one of the eighteenth green.

1519

Panama is founded on the Pacific, the first European city on this coast of the Americas.

1671

Henry Morgan sacks and burns it. The site is abandoned and never rebuilt.

1673

The city reopens eight kilometres west, on ground easier to defend. Today it is Casco Viejo.

1997

UNESCO lists both sites. The ruins and the old town can be walked the same afternoon.

Casco Viejo is on the companion programme as a guided walk, and within reach of the whole group on the city nights.

Where everything sits

Nine golf courses. Two of them are yours to sell.

Panama is a small country with a short drive between its two best resorts. This is the map you will be able to explain from memory when you get back.

Map of golf courses in Panama, with Buenaventura Golf Club and The Santa Maria Golf Club highlighted
Panama CityRight now
Pacific coastRight now
28°November averageWhen the group lands

Before you apply

You can start selling Panama before you set foot in it

The travel guide for agencies has the courses, the resorts, the routes and the arguments already laid out. Rates and quotes come from one contact, not from a booking engine.

Arriving with the guide read is the difference between five days of sightseeing and five days of checking what you already suspect.

Open the agency guide

One route, two resorts

City golf, then the Pacific

The itinerary mirrors what a real client trip looks like: land in Panama City, play with the skyline behind you, then move to the beach.

The Santa Maria Hotel & Golf Resort, Panama City

Panama City

The Santa Maria Hotel & Golf Resort

A luxury urban resort with its own golf club, minutes from the historic quarter and the Canal.

Home base for the first two nights, with a VIP Canal tour and a round at Santa Maria Golf Club.

The Buenaventura Golf & Beach Resort on the Pacific coast

Pacific coast

The Buenaventura Golf & Beach Resort

An Autograph Collection beach resort with a course designed by Jack Nicklaus, an hour and forty minutes from the city.

Two rounds here, including a tournament day, plus the full companion programme.

The itinerary

Five days, day by day

Golfers and companions travel together. Where the programmes split, both are covered.

Day 1 · Fri 20 Nov

Arrival and get together

1:30 pm arrival transfers to The Santa Maria Hotel. 7:00 pm dinner at The Grill House FSH & STK.

Overnight: The Santa Maria Hotel & Golf Resort, Panama City.

Day 2 · Sat 21 Nov

Panama Canal and golf at Santa Maria

7:45 am VIP Canal tour. 11:30 am lunch at Hoyo 19 Terrace. 12:40 pm golf at Santa Maria Golf Club.

7:30 pm dinner at AMMI, Casco Viejo (not included).

Day 3 · Sun 22 Nov

To Buenaventura: golf and leisure

8:00 am departure, 10:30 am arrival. 11:30 am golf at Buenaventura Golf Club with lunch delivered to the course. 7:30 pm dinner at Tai Kai Sushi & Martini.

Companions: check in, spa treatments and a ceviche cooking class, then chocolate workshop, pickleball, horseback riding on the beach or pool cabanas. Some options need prior reservation.

Day 4 · Mon 23 Nov

Tournament day and companion adventures

8:00 am tournament round at Buenaventura Golf Club. 1:00 pm lunch at El Faro Beach Club. 6:30 pm sunset BBQ at Dunas Beach Club.

Companions: coastal boat cruise and snorkeling, fishing excursion or wellness morning, then leisure until sunset drinks with the group. Options are a la carte.

Day 5 · Tue 24 Nov

Check out and departure

8:00 am check out and transportation to the airport.

Spa treatment at Buenaventura

A product opportunity

Selling Panama when only one half of the couple plays

A golf itinerary becomes a hard sell the moment the companion feels like an afterthought.

Here the non golfer has a real programme, not a pool chair. Companions pre select from a menu of experiences, which is what lets you quote couples and mixed groups without improvising.

Some experiences need advance booking or are offered a la carte. Details on registration.

What you take home

A product, not a folder of photographs

By the flight home you know how the route flows, how the two resorts compare and which clients Panama fits. And you leave with the material to sell it.

5
Days on the ground
3
Rounds of golf
2
Golf resorts
1
VIP Canal tour

The tested route

The itinerary you have just travelled, with the client profile it suits best.

Resort comparison

A working comparison of Santa Maria and Buenaventura: who each one is for.

Programme outline

A draft programme for golfers and companions, ready to adapt to your group.

Direct contacts

The people who contract and quote, so your first request does not start from a web form.

Image bank

Photography and commercial materials for your own proposals and campaigns.

Support afterwards

We stay with you while you build the first proposals and price the first groups.

Trade conditions and rates are shared privately with the selected agencies.

Buenaventura Golf Club, a Jack Nicklaus design
Buenaventura Golf Club
The hotel at The Buenaventura Golf & Beach Resort
The Buenaventura Hotel
Pool and course at The Santa Maria
The Santa Maria, above the course
Guest room at The Santa Maria Hotel
The Santa Maria Hotel

20 to 24 November 2026

Panama, seen with your own eyes

City, golf and Pacific in a single journey. If that combination could work for your clients, come and test it yourself.

Present my application

The product you would sell

What seven nights in Panama actually look like

This is the shape most couples and small groups end up buying: three nights in the city, four on the Pacific, one drive between them. Nothing doubles back and no day is wasted getting somewhere.

Nights 1 to 3

The Santa Maria, Panama City

  • Day 1 · Arrive at Tocumen, private transfer to the hotel.
  • Day 2 · Eighteen holes at Santa Maria Golf Club, dinner at the resort.
  • Day 3 · Casco Viejo in the afternoon with a private guide, dinner in the old town.
  • Day 4 · Transfer down to the Pacific coast.
Nights 4 to 7

Buenaventura, Pacific coast

  • Day 4 · Arrival, afternoon at the beach club.
  • Days 5 and 7 · Two rounds at Buenaventura Golf Club.
  • Day 6 · Companion programme, or a second course nearby.
  • Day 8 · Return transfer to Tocumen.

In the city

Room and breakfast, green fee with buggy, private transfer from Tocumen and the guided round trip to Casco Viejo for dinner.

On the coast

Full board with drinks included, green fees with buggy, and the transfers between resorts and back to the airport.

How you quote it

Net rates with taxes in, per person and per night. What you add on top is yours. One contact for both resorts.

The same skeleton works for four nights or for ten, for a couple or for a group of twenty. Rates for your dates come to you privately, broken down per person.

What is expected of you

It is a working visit

The programme includes site inspections, meetings with both resorts, golf and product assessment. The golf is part of the job here, not the reason for the trip.

We also expect something afterwards. Not a sales promise. A commercial intention you can name: building a programme, briefing your team, running a campaign, or putting Panama in front of specific clients.

The practical part

Before you apply

  • Twelve rooms. That is the size of the whole group.
  • Panama covers everything on the programme: hotels, golf, transfers, meals and the listed activities.
  • Flights are not covered. You book and pay your own.
  • Attendance at the full programme, 20 to 24 November, is a condition of the place.
  • Arrival and departure times need to fit the group programme.
  • Companions are considered case by case and are not guaranteed.
  • Every application gets an answer, selected or not.

Application

Present your application

Twelve rooms, allocated on commercial fit rather than order of arrival. These questions are how we assess it.

Every application gets a personal answer, selected or not.

Your details are used only to assess and manage FAM trip participation. No lists, no third parties.

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Send it as an email instead

Application received

We read every application and answer personally, selected or not.

If your profile fits, you will get the participation details and the trade conditions directly. Check your spam folder too, just in case.

If the form misbehaves, write directly to Mónica Díaz Vecino, Global Hemisphere · info@globalhemisphere.com

Mónica Díaz Vecino, Global Hemisphere

Mónica Díaz Vecino

Global Hemisphere

Golf Sales & Marketing Representation. One contact for both resorts: quotes, availability, groups and tournaments, answered fast and in your language.